The sixth edition of Future Food Forum 2024 was opened today by His Excellency Abdullah bin Touq Al Marri, Minister of Economy, underlining the UAE’s pivotal role in the regional food sector and the Food Cluster Strategy in enhancing food security and sustainability through public-private collaboration.

The two-day event is organised by UAE Food & Beverage Business Group F&B Business Group (F&B Group) under the patronage of the UAE Ministry of Economy, focusing on the theme “Future Consumer, Future Government, and Future Food” in strategic partnership with the Dubai Chamber and features FoodTech Valley as an organising partner. Hosted at the Le Meridien Airport Hotel in Dubai, the event is also supported by the Abu Dhabi Food Hub and DP World. Future Food Forum has evolved into a platform driving policy and sector leadership in the UAE’s economy through innovation, sustainability, and emerging technology.

In his inaugural address, H.E. Al Marri emphasised the significance of the UAE’s Food Cluster Strategy, which was launched at last year’s Forum. He said, “We have worked closely with the F&B Group and industry leaders to advance the clustering process. With more than 15 working sessions and 300 participants, over 20 actionable initiatives are currently in design, which include Made in the UAE Food, Agri-Science Universities, Ecosystem Data Sharing platforms, Value Chain Finance Programs, and Food Fraud and Shield Programs.”

He reaffirmed that these initiatives aim to increase the food sector’s contribution to the UAE’s GDP by US$10 billion and create 20,000 jobs by 2030, and said, “The UAE’s commitment to food security is evident from the fact that UAE has placed food security as a national priority, since the 2007 global food crisis. We are proud of our progress in domestic food production, with the aim of reducing food imports from 90% to 50% by mid-century,”

He further outlined the key pillars of the UAE’s food security, which is anchored in fostering innovation through world-class R&D and nurturing future food disruptors who will grow into global champions, as well as embedding sustainable practices across the food production value chain to ensure the protection of our environment for future generations.

H.E. Al Marri highlighted the growth potential of the GCC food and beverage sector, which is expected to hit US$128 billion by 2029, and urged the industry to harness this momentum to drive the UAE’s cluster strategy further. “In line with the UAE Food & Agricultural Transformation Strategy, we are well on track to increase food sector contribution to the GDP by US$10 billion and create more than 20,000 jobs. This growth should not remain a statistic—it represents livelihoods, opportunities, and a sustainable future for our country. Together, we can innovate for a sustainable tomorrow and ensure that the UAE remains a global leader in food security,” he concluded.

Food Cluster Strategy in Action: Building the Future of Food in the UAE

A high-level ministerial discussion on the Food Cluster strategy saw vital ministries, including the Ministry of Industry and Advanced Technology, Ministry of Economy, and Ministry of Climate Change and Environment, convening to explore policy reforms, collaboration, and investment in the sector. The strategy emphasises the inclusion of a diverse range of stakeholders, including government authorities, industry leaders, universities, and research institutions. One of the central goals is to foster knowledge transfer, maximise the contributions of all players, and address industry challenges through innovative ideas and research and development (R&D).

The meeting focused on ongoing initiatives aimed at driving collaboration and innovation in the food sector. A key outcome was the proposed governing board for the food cluster to enable the effective execution of the food cluster strategy. This board will monitor the implementation of strategic initiatives, align the goals of the industry with national economic priorities, and play a critical role in integrating scientific research and innovation into the industry, ensuring that stakeholders are continuously engaged in developing new approaches. It emphasised the importance of creating a self-driven initiative led by the industry, with government facilitation, to ensure its long-term success and scalability.

Opening the meeting, H.E. Abdullah Ahmad Al Saleh, Undersecretary of the Ministry of Economy, said, “The idea behind creating the clusters is to enable dialogues between all the stakeholders, including universities, scientists, research institutions and ministries, to ensure food security in the future. As an import-heavy country, we know that there are a number of things that we, as a key sector, can do to enhance food security and supply chain, increase export, protect our market and practical policies. These topics should be openly discussed between the stakeholders.”

The meeting also reviewed key trends and highlighted the F&B sector’s strong performance and future potential. In the previous year, the UAE saw a total volume of food imports amounting to US$23 billion, while food exports reached US$6.6 billion. During the first half of the year, the sector experienced a 20% growth in total trade. Food imports increased by 23%, and exports saw a 19% rise, showcasing the UAE’s commitment to bolstering its food security and expanding its role in the global food trade industry.

UAE Foodverse Launches: A Virtual Ecosystem for Data and Partnerships

One of the key announcements as F&B Group Chairman Saleh Abdullah Lootah opened the event was the launch of the UAE Foodverse by the F&B Group. This innovative virtual platform aims to transform the nation’s food ecosystem by offering real-time data, fostering collaborations, and creating partnerships within the industry. The Foodverse will bridge the gap between industry stakeholders, enabling seamless information sharing and more strategic decision-making in the food sector.

“UAE Foodverse is a revolutionary metaverse platform designed to connect the global F&B industry virtually. As part of the UAE’s Food Cluster Strategy, the Foodverse will foster collaboration, innovation, and trade within a virtual environment,” said Saleh Lootah. Some of the key features of the platform include educational modules to understand food security regulations and supply chain management, VR-based interactive workshops for training and product demonstrations, gamified experiences targeting the Gen-Z and future consumers, as well as a virtual marketplace for showcasing products, linking directly to e-commerce platforms, and streamlining operations from farm to fork.

Agenda Highlight:

The Future Food Forum 2024 features a dynamic agenda addressing critical topics in the food and beverage industry, tackling the GCC’s response to the global food crisis, with insights from industry leaders.

Further highlights include discussions on food security and climate change, with panels delving into innovative technologies and partnerships shaping the future of food production. The agenda also features sessions on empowering SMEs in the UAE’s F&B manufacturing industry, sustainability in value chains through packaging and circular economy practices, and the role of e-commerce innovations in transforming supply chains. These sessions bring together experts and leaders from across the GCC, offering insights and strategies to drive resilience, innovation, and collaboration in the evolving F&B landscape.

The event is supported by some of the biggest brands, including Agthia, Al Ghurair Foods, Al Ain Farms, IFFCO, Almarai, BRF, and Tetra Pak, as well as industry organisations such as IFPA.

Besides being a platform for sharing market insights and evolving themes, Future Food Forum once again features the ‘Free From Food Dubai’ exhibition, which returns this year, showcasing innovation in the free from, organic, vegan, functional and healthy ingredient food industries, and will be co-located under Forum.

A routine eye examination prevented a 57-year-old Filipina resident of Sharjah from going blind for the rest of her life. The expat had been suffering from vision loss and heaviness around her right eye for almost a month when she consulted an ophthalmologist. She was then referred to an Oculoplasty and Orbit Surgery specialist, who discovered a large tumor in the orbit of her eye and recommended further examination. A massive tumor, measuring 35×30 mm—larger than the patient’s 24 mm eyeball—was successfully removed following a strenuous, hour-long, complex surgical procedure.

The astute ophthalmologist noticed that the patient’s right eye protruded more than her left during the eye checkup. The patient explained that it was a slowly progressive condition that had been evident since her childhood. Following the ophthalmologist’s timely diagnosis, an MRI and CT scan were conducted, revealing a well-defined oval intraconal lesion in the right orbit, indicating the likelihood of a cavernous hemangioma (a vascular tumor). The patient underwent a highly sophisticated, micro-invasive surgery—believed to be the first of its kind at the hospital—to remove the tumor from behind her eye.

Cavernous hemangioma is a benign vascular tumor commonly discovered in middle age. It is one of the most frequent benign tumors found in the orbit of the eye. While slow-growing, when situated near critical areas like the optic nerve, it can cause vision loss or blindness over time. In this case, the tumor was compressing the optic nerve, threatening the patient’s vision.

Dr. Fairooz P.M., the Oculoplastic Surgeon who led the surgical team, stated, “This was a very risky case, as the tumor was compressing the optic nerve and causing vision loss. The surgical procedure involved protecting the optic nerve to regain vision. This meticulous surgery, which required a high level of precision, was crucial in preventing further vision deterioration.”

Before the surgery, the tumor caused the patient’s eye to protrude forward, threatening her vision by compressing the optic nerve. A micro-incision internal orbital surgical approach was adopted. According to Dr. Fairooz, the benign tumor, which measured 35×30 mm, was larger than the patient’s 24 mm eyeball. Though the tumor had not spread to other areas of the eye, it continued to grow, compressing the optic nerve and causing compressive optic neuropathy.

Highlighting the critical nature of the case, Dr. Fairooz said, “Cavernous hemangioma is one of the most common orbital tumors, accounting for 20 percent of all orbital masses. While these tumors are usually painless and slow-growing, they can pose serious challenges when located near crucial structures like the optic nerve, potentially threatening vision.”

The diagnosis and management of orbital tumors, particularly those affecting visual function, pose significant challenges for surgeons. In such cases, timely and precise intervention is essential to prevent serious complications, such as vision loss.

Following the complex procedure, the patient’s vision was completely restored. Reflecting on the outcome, Dr. Fairooz expressed gratitude to the entire team for their combined efforts, which made the treatment successful. She added, “We are very pleased that the patient responded well to the surgery and has fully recovered. The bulging of the eye was actually the symptom that indicated the tumor’s presence, making it a crucial component of the diagnosis. The pressure on the optic nerve was more harmful and threatened the patient’s vision.”

Dr. Fairooz continued, “We believe this is the first time such a procedure has been carried out by the Oculoplasty and Orbit Surgery department at the hospital, and we are delighted with the patient’s recovery.”

The multidisciplinary approach taken by the hospital was key to the success of this complex procedure. The collaborative efforts of the oculoplastic surgeon and radiologists resulted in an accurate diagnosis. A well-executed treatment plan, which utilized advanced imaging techniques, cutting-edge surgical methods, and skilled operation theatre staff, was instrumental in achieving a positive outcome for the patient, showcasing the hospital’s expertise in managing such challenging cases.

Ma Hawa, an Emirati brand owned by Baynunah Watergeneration Technologies SP LLC, producing sustainable Water-from-Air hydration solutions, is making waves at the ongoing Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2024, renowned for showcasing cutting-edge products and solutions in the hunting, fishing, and outdoor industries. With its commitment to providing clean and safe drinking water from the air, Ma Hawa’s devices offer a convenient and environmentally friendly alternative to traditional water sources.

The company leverages patented technology to harness the moisture in the air to provide an entirely renewable water source, suitable for various applications. Ma Hawa’s water bottles, ONBOARD and MOBILE BOX machines are also ideal hydration choice for off-the-grid activities like hunting and camping. Ma Hawa’s participation at ADIHEX 2024 reflects its dedication to contributing to the UAE’s sustainability goals. By showcasing its innovative water-from-air technology, Ma Hawa aims to inspire action and promote a more sustainable lifestyle.

The company’s eco-friendly solutions offer a practical and efficient way to generate clean drinking water, reducing reliance on single-use plastic bottles and promoting environmental consciousness within the hunting and equestrian communities and empowering individuals to enjoy their outdoor adventures while minimizing their environmental impact.

Visitors to Ma Hawa’s booth at ADIHEX can witness firsthand how this revolutionary technology transforms atmospheric humidity into refreshing water. Amro Asmael, Head of Marketing, Ma Hawa, expressed his enthusiasm for the event, stating, “We are excited to showcase our groundbreaking water technology and commitment to sustainability which aligns perfectly with the UAE’s vision for a greener future. As an Emirati company, we are proud to contribute to technological innovation in water sustainability in the region. To this end, the recent retail launch of our water bottles has been a key milestone in providing sustainable, and high-quality water directly to consumers.”

One of the leading sustainable drinking water brands in the UAE, Ma Hawa is also hugely invested in building awareness among people on water security and R&D efforts to further develop AWG technology in the region, with the ultimate goal of reaching every household in the UAE.

Zia Medical Center announces the opening of Zia Beauty, a state-of-the-art multi-specialty aesthetics center on Jumeirah Beach Road. Designed to provide a complete holistic and harmonious experience, Zia Beauty is dedicated to providing a comprehensive range of bespoke treatments under one roof, making it the go-to destination for those seeking to become the best version of themselves.

As part of Zia Medical Center, Zia Beauty offers a unique blend of medical and cosmetic services, focusing on dermatology, aesthetics, and holistic wellness. Zia Beauty is more than just an aesthetics center; it’s a sanctuary where advanced medical expertise meets cutting-edge technology to deliver personalized treatments tailored to individual needs. At the helm of Zia Beauty is Dr. Maria Thomas, Head of Laser and Aesthetics, whose extensive experience in dermatology and aesthetics ensures that every client receives world-class care and innovative solutions.

Zia Beauty combines the disciplines of dermatology and aesthetics to offer a wide range of services that cater to both medical concerns and aesthetic goals. From diagnosing and treating skin conditions to enhancing natural beauty through non-invasive procedures, Zia Beauty’s expert team provides a comprehensive approach to skincare.

“We’re excited to bring a new standard of care to Dubai’s aesthetics landscape,” says Dr. Maria Thomas, Head of Laser and Aesthetics at Zia Beauty. “At Zia Beauty, we believe that everyone deserves to feel confident in their skin. Our goal is to offer each patient a precise diagnosis and customized treatment plan, using the latest advancements in technology to ensure that our clients receive the highest quality care in a comfortable and compassionate environment.”

At Zia Beauty, clients can experience the transformative power of various advanced treatments. The center offers a full spectrum of services, including Botox, dermal fillers, chemical peels, microdermabrasion, and laser hair removal. The aesthetic offerings also include cutting-edge treatments such as Profhilo, Skin Boosters, PDO Threads, and fat-dissolving treatments, each designed to rejuvenate and enhance the skin’s natural beauty.

Zia Beauty offers unique treatments like Baby Botox®, Non-Surgical Rhinoplasty, and even body contouring solutions such as Buttocks and hip fillers for those seeking specialized care. These treatments are all administered by Zia Beauty’s highly skilled practitioners who are committed to delivering natural-looking results that enhance the overall well-being of their clients.

Located in the vibrant Um Suqiem 1 area on Jumeirah Beach Road, Zia Beauty is now open and welcomes guests to explore its wide range of services. The center’s commitment to combining the art of beauty with the science of medicine makes it a standout destination for those seeking to embrace their true beauty.

In a world where the pace of technological advancement often overshadows the foundational principles of business, Sam Lee stands as a beacon of integrity, innovation, and sustainability. As the founder of Carlton SWX Group, Sam’s journey into entrepreneurship is not just a tale of business acumen but a story deeply rooted in a commitment to creating positive, lasting change. From his early fascination with technology to his groundbreaking projects in green energy, Sam’s career is a testament to what can be achieved when vision is paired with unwavering dedication.

Sam has worked closely with his international syndicated partners for the past 3 decades. The team has decades of experience from multiple industries and has advised many corporations in Asia, the Middle East, and America. The team has collaborated with Energy companies, Sovereign funds, and Corporations. During the past decades, Sam and his syndicated partners have participated in the integration of traditional business models with the virtual digital space. It is evident that this approach can enhance efficiency and infuse creativity into traditional businesses. By bridging the mainstream businesses with the digital world, that can create a new generation of growth for both worlds.

Sam’s venture into the business world was driven by more than just the desire for financial success.

“My journey into business began with a deep fascination for technology and its potential to change lives,” Sam shares with Dubai Vibes Magazine.

Growing up during a time of rapid technological advancement, he pursued studies in computer science and later in international relations, which provided him with a unique perspective on how innovation can influence global dynamics. This educational background laid the foundation for the creation of Carlton SWX Group, a company that Sam envisioned as a catalyst for sustainable growth and meaningful connections across various industries.

Founding Carlton SWX Group was more than just a business decision; it was a response to a personal calling.

“My passion for property development, technology, and green energy comes from a heartfelt commitment to improving quality of life and fostering a better future for generations to come,” he explains.

This passion, coupled with a relentless pursuit of progress, has been the driving force behind Sam’s success and the continued growth of his company.

Guided by core principles

Over the course of his 30-year career in private equity, Sam has adhered to a set of core principles that have shaped his approach to business. “Integrity, innovation, and a commitment to sustainability have consistently guided me,” Sam states. Integrity, for him, is about honesty, transparency, and building trust with all stakeholders—whether they are partners, clients, or team members. This principle is the cornerstone of every decision Sam makes, ensuring that the business remains grounded in ethical practices.

Innovation is another key driver of Sam’s success. He emphasizes the importance of constantly seeking new solutions and pushing boundaries, particularly in the fields of technology, property development, and green energy. For Sam, innovation is not just about staying competitive; it’s about leading the charge in creating new opportunities that align with a sustainable future.

“Sustainability is not just a buzzword,” he asserts, “but a deeply held belief that every venture should contribute positively to our planet and society.”

“Many traditional businesses are stable and conservative but lack innovation and thus slow down the growth potential. Whereas the digital world is full of potential innovation but lacks a platform to incubate. We believe by bridging the digital divide will create a new growth era for the next generation,” he added.

In a rapidly evolving business landscape, staying innovative requires more than just keeping up with trends; it demands a proactive approach to learning and adaptability. Sam attributes his ability to stay ahead of the curve to a blend of curiosity and continuous education.

“I make it a point to immerse myself in diverse fields and stay abreast of global trends,” he says.

His background in computer science and international relations provides him with a unique perspective on how technological advancements intersect with global dynamics.

Collaboration is also a cornerstone of Sam’s approach to innovation. He believes in working with brilliant minds across various industries to generate fresh ideas and solutions. This collaborative mindset, coupled with a willingness to embrace new technologies and pivot when necessary, has allowed Carlton SWX Group to remain at the forefront of industry developments.

A landmark achievement in green energy

Among the many successes in Sam’s career, one project stands out as particularly memorable and impactful.

“Leading a groundbreaking green energy project that significantly contributed to sustainable development in Asia was a defining moment,” Sam recalls.

The project, which involved the development of a state-of-the-art solar power plant, not only provided clean energy to thousands of homes but also created numerous jobs in the region. Despite facing numerous challenges, including regulatory hurdles and technological obstacles, Sam and his team remained committed to their vision.

“Seeing the smiles of families who benefited from our efforts and knowing that we were making a real difference was incredibly fulfilling,” Sam reflects.

This experience reinforced his belief in the transformative power of strategic investment and innovation, inspiring him to continue pursuing ventures that drive positive change.

In the vibrant and competitive market of Dubai, Carlton SWX Group distinguishes itself through its unwavering commitment to sustainability and innovation.

“We prioritize long-term impact, not just in terms of financial success but also in how we can contribute positively to society and the environment,” Sam explains.

This holistic approach resonates deeply with the values and future-oriented vision of Dubai, where the company’s projects in property development, technology, and green energy are designed to enhance the quality of life and foster community.

“We need to keep growing and learning in order to keep the Audacity of Hope and Future. As technology is enhancing our lives, Kindness, Honesty, Integrity, Compassion, and Hard work will always be at the center of our future,” he said.

Facing challenges with resilience and adaptability

Challenges are inevitable in any business journey, but Sam views them as opportunities for growth. His approach to setbacks is rooted in resilience and adaptability.

“I believe in the power of a strong, cohesive team, and I ensure that we maintain open communication and foster a culture of continuous learning and innovation,” he notes. By analyzing setbacks meticulously and developing strategic solutions, Sam not only overcomes immediate obstacles but also strengthens his team’s ability to anticipate and mitigate future risks.

As Dubai’s business ecosystem continues to evolve, Sam sees immense opportunities for those who are innovative and forward-thinking.

“One significant trend is the increasing emphasis on sustainability and green technology,” he observes.

As global concerns about climate change intensify, there is a growing demand for eco-friendly solutions across all sectors. Additionally, Dubai’s commitment to becoming a global tech hub presents opportunities in areas such as AI, blockchain, and fintech.

“We are the master of technology and beneficiary of what technology can bring,” he emphasized.

Advice for aspiring entrepreneurs

For those looking to establish themselves in Dubai’s competitive business environment, Sam offers sage advice: “Cultivate a clear vision and remain steadfast in pursuing it.”

He emphasizes the importance of adaptability, continuous learning, and building strong relationships. Above all, Sam urges aspiring entrepreneurs to prioritize integrity and sustainability in their ventures.

“Success is not just measured by financial gain but by the positive impact you make on society and the environment,” he concludes.

After enduring a decade of chronic illnesses and severe shoulder pain, a 38-year-old Dubai-based real estate executive, Dheeraj, found relief through a holistic treatment plan. Dheeraj, who suffered from various gastrointestinal disorders and autoimmune diseases, saw significant improvements in just four months after following a regimen from Wellth, an integrative medicine and wellness clinic in Dubai.

Dheeraj’s health struggles began in childhood, and over the years, his conditions worsened, including irritable bowel syndrome, ulcerative colitis, and obesity, among others. His health challenges were compounded by a severe shoulder injury that limited his mobility. Despite consulting numerous doctors, Dheeraj couldn’t find a permanent solution until he turned to Wellth.

Under the guidance of functional medicine experts and homeopathy clinicians at Wellth, Dheeraj followed a tailored program focusing on gut healing, diet, exercise, and stress management. The holistic approach led to significant improvements, including weight loss, reduced inflammation, better sleep, and increased mobility in his shoulder.

Dheeraj, now free from many of his chronic conditions, credits the clinic’s integrative approach for his recovery and encourages others to seek out holistic treatments for long-term health solutions.