Hotel Indigo Dubai Downtown ties up with TikTok for young talents

Dubai, UAE: Dubai’s stunning design-led hotel, Hotel Indigo Dubai Downtown, has announced its creative partnership with the leading short-form video platform, TikTok, with a common goal to promote and set the stage for young talent across the UAE.

The hotel has started scouting young creatives across the city, from musicians, artists, designers, and dancers, to identify their talents. The shortlisted candidates will then be given an opportunity to showcase their talents via a professionally shot video, at the stunning boutique hotel.

To inspire emerging creatives across the city, Hotel Indigo Dubai Downtown will also create an account on TikTok with a dedicated hashtag challenge #TheUntoldStory with the aim to encourage rising talent to participate in the challenge and upload their entry videos. As part of the partnership, TikTok will also provide a special workshop designed to help future stars enhance their content creation skills on the platform. 

Talking about this unique initiative, Laura Eggleton, General Manager of Hotel Indigo Dubai Downtown said, “Digital platforms provide incredible opportunities for young talent to get discovered.”

“However, with the vast volume of content being uploaded online it is sometimes difficult for talent to shine. At Hotel Indigo Dubai Downtown, along with TikTok, we aim to give emerging young talent the support needed to guide them on their journey as they share their talents, story and make a name for themselves in this competitive market.”

Rami Zidan, Head of Video and Creative at TikTok Middle East, for his part said they were proud to announce yet another partnership with a brand that favors the interest and future of rising young talent. 

“At TikTok, we offer our community with a space where they feel comfortable being themselves and where they can creatively express themselves with spontaneity and authenticity. Through this special partnership with Hotel Indigo Dubai Downtown, we are joining forces to offer future rising stars the platform to stand out and shine with their talents.”

For further information and details to be a part of the Untold Stories Platform, please visit or call 04 210 22 22


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