Young Dubai-born entrepreneurs launch first pocket-friendly e-grocery app

Dubai, United Arab Emirates: A newly launched e-grocery mobile app, Yeepeey, is looking to tap the opportunity wherein its users can shop from neighborhood grocery stores, supermarkets & hypermarkets from the comfort of their homes or offices by paying the same prices and enjoying the same promotions & discounts as displayed in the store delivered within 30-45 minutes. 

Yeepeey’s objective is to eliminate the mark-ups & reduce the service fees to a minimum or even free in some cases in order to give users the ability to stay home and order their essentials more frequently at in-store prices.

Yeepeey also gives an advantage to its users by reflecting in-store promotions & discounts as soon as they hit the store on the app in real-time. 

With a vision to create an extensive q-commerce ecosystem, the new e-grocery startup promises to change the way consumers shop, spend & save on groceries and more by subsidizing the current cost of convenience that customers have to pay while shopping. 

E-grocery start-up, Yeepeey, was conceptualized in 2019 after Monish Chandiramani, Yeepeey co-founder, observed that he is spending way more money on the same amount of groceries when shopping through the e-grocery apps available then. 

Chandiramani, 25, co-founder of Yeepeey says, “Ordering basic essentials via an e-grocery app was way more expensive than buying it from the store itself. Even though the convenience plays a major role, consumers still don’t like to pay extra mark-ups over and above the prices displayed in the grocery stores in additional to the exorbitant delivery fee. With the ease in movement restrictions, consumers would simply prefer walking down to their nearby stores for small purchases.” 

“Yeepeey, therefore, aims to provide the most pocket friendly shopping experience to its users by listing all the local grocery stores, supermarkets and hypermarkets on the app with no extra mark-ups on prices and keeping the services charges minimum and even free in some cases. As per new market trends, the growth in the e-grocery sector is expected to be dependant on the frequency of orders than the number of users.”

Speaking of the sustainable revenue model, Chandiramani said that since the onset of the pandemic in 2020, consumer shopping patterns and choices have almost changed forever. 

“Consumers now prefer taking precautionary measures and avoid being in crowded areas such as hypermarkets and would rather have as much possible delivered to their doorstep. However, we did observe that customers were having to pay a heavy price for the convenience and that’s the problem we’re trying to solve by subsidizing the cost of convenience without compromising on the quality. 

“While the pandemic has plunged the world into the future of technology, Yeepeey aims at increasing accessibility of products amd services as apart from convenience, there is a large diaspora that cannot physically travel to stores for various reasons and need essentials delivered. Our initial vertical is groceries & essentials and over time, we would be branching out to include new verticals and cover a wider footprint across UAE which is proudly our homeground.”

“The acceptance of platforms like ours across merchants and consumers has drastically accelerated due to the pandemic which poses a great opportunity for a business like ours to digitize not just online shopping but also other aspects of the value chain in the post-pandemic world. Our growth is evident from the 300% increase in our users since our official launch in February and on-boarding of more than 50 merchants, large, medium and small, such as Union Coop, E-City, Blue Mart and many more” said Jatin Sharma, 25, Yeepeey co-founder.

Through Yeepeey’s app, users can connect with grocery stores and supermarkets in their vicinity and receive their items in 30-45 minutes or less. Prices are same as those displayed in-store with  ssubsidized or free delivery.

Yeepeey has covered over 150 stores and activated 50 emrchants on app across 30 localities in Dubai since its official launch.   Some of the popular localities in Dubai  serviced by Yeepeey includes Business Bay, Barsha, JLT, JBR, Dubai Silicon Oasis, Downtown Dubai, Bur Dubai, Karama, Greens, Lakes and Emirates Hills.

Yeepeey is further slated to expand its operation by including bakeries, confectionaries, flower shops, pet care and a lot more as additional offerings to create an end-to-end ecosystem for its users and public at large. 

The founding team of the start-up has a collective experience of more than 5 decades and has already grown to a team size of more than 20 members covering sales, marketing, content creation, PR, technology, customer experience and journey, product assortment, order curators and delivery fleet. In the months to come, Yeepeey’s hiring strategy would be to source talent in the field of merchant acquisition, user retention and experience. 

Yeepeey is available for download on the Apple App Store (iOS) and Google Play Store (Android) enabling almost every smartphone user to experience and benefit from this new & fresh application. 


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