Lulu Group International has donated AED 2 million to support the 1 Billion Meals initiative, the region’s largest campaign for providing food supplies to the underprivileged and undernourished in 50 nations around the world.

The 1 Billion Meals initiative is organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in cooperation with the UN World Food Programme (WFP), the Mohammed bin Rashid Al Maktoum Charitable & Humanitarian Establishment (MBRCH), the Food Banking Regional Network (FBRN) and other global humanitarian and charitable institutions.

It aims to directly deliver food support and parcels to beneficiaries in underprivileged communities across the world.

The 1 Billion Meals initiative is open to contributions from everyone, including individuals, institutions, economic and communal entities, and philanthropists, alongside the business community and the private sector in the UAE and abroad. It supports the disadvantaged by providing them with food supplies during the holy month of Ramadan.

How to donate? 

Donors can contribute to the 1 Billion Meals campaign through the following donation channels – the campaign’s official website:; bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802.

Donors can also opt to donate AED1 a day through a monthly subscription by sending “Meal” or “وجبة” via SMS to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made through campaign’s call center via a toll-free number 8009999.