Big Bad Wolf book sale returns to Dubai for fourth edition

The highly anticipated Big Bad Wolf Book Sale, in collaboration with Dubai Culture and Arts Authority (DCAA), is slated to kick off from March 1 to March 10, 2024. Offering free admission and massive discounts of up to 75%, the sale is poised to be a haven for book enthusiasts, featuring a staggering collection of over two million titles spanning various genres. The venue for this literary extravaganza will be Sound Stages, Dubai Studio City, open from 10 am to 12 midnight.

In a bid to cater to Dubai’s thriving business landscape, Big Bad Wolf Books has announced a special focus on business books, tailored to meet the needs of professionals and aspiring entrepreneurs alike.

The launch of the Big Bad Wolf Book Sale was celebrated at a vibrant press conference held at Al Safa Design and Art Library. The event featured a captivating performance by children from ‘The Hive’, setting the stage for the unveiling of the sale’s official commencement. Key partners, including Eiman Al Hammadi, Acting Manager of the Libraries Affairs Section at Dubai Culture, and Khaled Hatrash, Senior Operations Manager at Dubai Studio City, were acknowledged for their instrumental roles in bringing the event to fruition.

Expressing gratitude for the overwhelming support, Andrew Yap, Co-Founder of Big Bad Wolf Books, highlighted the event’s significance in promoting literacy and learning, aligning with Dubai’s vision to foster a culture of reading. Mohamed Noor Hersi, Board Member of BBW Sharjah, echoed the sentiment, emphasizing the collaborative effort to empower the community through reading initiatives.

Eiman Al Hammadi reiterated Dubai Culture’s commitment to nurturing a reading culture, citing the event as a vital platform for intellectual exchange and knowledge dissemination. She emphasized the annual recurrence of the Big Bad Wolf exhibition as a cornerstone of Dubai’s cultural calendar, enriching the literary landscape and fostering intellectual discourse.

The press conference concluded with a delightful surprise for attendees, with members of the media offered the opportunity to select two books of their choice, adding an extra layer of excitement to the event.

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