Dubai, UAE, 20 July 2022: Coca-Cola® Creations has launched a new limited-edition flavor – a collaboration with GRAMMY-nominated artist Marshmello – and it will be available in the United Arab Emirates (UAE) for a limited time only.
The brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca-Cola® bottles a fusion of the artist’s favorite flavors, watermelon and strawberry, mixed with the great Coca-Cola® taste.
“It was great to collaborate with Coca-Cola® on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
Marshmello’s Limited Edition Coca-Cola® Zero Sugar is available to purchase in select outlets across the UAE. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe.
“This is the brand’s first ever beverage co-created with an artist, and we are excited to bring this limited-edition flavor to the UAE. This innovation is an exciting step for us in our commitment to connect more deeply with current and potential consumers, through shared passions and experiences,” said Tarun Sabhlok, Marketing Director for the Middle East, The Coca-Cola Company.
Taste the mix for yourself which is now available in the UAE and Saudi Arabia, alongside select countries globally, including the Canada, Brazil, Mexico, Great Britain, Spain, Japan, the USA and more.
Coca-Cola Creations is a recently launched global innovation platform that takes the iconic Coca-Cola brand and lends it to new expressions, driven by collaboration, imagination, and cultural connections. Coca-Cola Creations will create new flavors, designs and experiences across the Coca-Cola brand, reimagining the much-loved Coca-Cola in time-limited editions inspired by culture, across physical and digital worlds.
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