The first Most Noble Numbers charity auction for special vehicle plate numbers and mobile numbers, organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Emirates Auction, with the support of Roads and Transport Authority in Dubai (RTA), Emirates Integrated Telecommunications Company (du), and Emirates Telecommunication Group Company PJSC (Etisalat), took place at the Four Seasons Hotel Jumeirah in Dubai last night.
With the audience bidding on four special vehicle plate numbers and 10 special mobile numbers, the Most Noble Numbers charity auction collected a total of AED53 million in less than two hours, bringing the total donations collected by the 1 Billion Meals initiative to AED391 million.
Held in the presence of several businesspeople, distinguished personalities, and philanthropists, the charity auction’s proceeds will go towards the 1 Billion Meals initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the largest in the region to provide food support to the underprivileged and undernourished in 50 countries.
The auction supports the humanitarian goals of the 1 Billion Meals initiative, which is seeking to send one billion messages of hope and solidarity from the UAE to those in need around the world – especially at a time when food prices are rising globally and hunger threatens more than 800 million people.
In its efforts to provide food aid to those in need, the initiative contributes to the United N
