DUBAI EXPAT STORIES. Breaking stereotypes about women wanting to be beautiful

Ever wondered why women take so much time in the dressing room, putting all sort of cosmetics on their faces from eyebrow pencils to eyeliners, lipsticks, powder… the whole nine yards!

And what about that wicked queen who asked the mirror, “Who’s the fairest of them all?”

“Each woman is beautiful in her own way – but I believe true beauty comes from the inside and is reflected in the soul,” says Naomi Bell, beauty therapist who runs a parlor in the city.

“I don’t think that as women, we strive to be ‘beautiful’ as all women already are,” she says.

“I think we just want to be the best versions of ourselves in order to feel confident and comfortable.”

Naomi, who’s from Liverpool in the UK, grew up in Dubai, having been here since she was five years old. She left after school for the UK to study then came back in 2017.

“I am originally from Liverpool, UK. However, I have spent the majority of my childhood in the Middle East. I left Dubai in 2012 once I finished my A Levels to complete my Beauty qualifications in the UK. I came back to Dubai in 2017 where I set up NRBeauty originally as a freelancer Beauty Therapist before opening the salon in February 2020,” she said.

And what does she love most about her work?

“Day to day, I meet so many ladies in my job. They all come to us with different concerns and goals. What I love the most is helping these ladies enhance what they already have and having them leave the salon with a glowing smile on their face feeling more confident in themselves,” Naomi says.

“Dubai is home for me. My parents are here, which is great. After spending over 20 years now in the UAE, I have seen the city change dramatically,” she added.

Naomi said her goals keep her going. “Having something to work towards and focus on keeps me going and drives me forward in a positive direction,” she says.


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