In 19 days, Reach Campaign achieves its target to transform 250,000 lives

The Reach Campaign, in collaboration with Daman and STEPPI, has revealed that its ‘25 Days to Transform 250 Thousand Lives’ initiative has exceeded its target of 250 million collective steps taken by users of the STEPPI fitness app, in just 19 days of the 25-day challenge.

The milestone was reached thanks to 3,381 participants, who recorded a total of over 261 million steps covering 188,966 km – the equivalent of walking 13 times around the entire world – in just 19 days.

Over the course of the 25-day challenge, participants from 91 different nationalities, worked together to make an impact that transcends borders under the common goal of transforming the lives of 250,000 people across Africa and the Middle East.

Launched on 1st February, the challenge was created to raise funds to help eliminate two neglected tropical diseases (NTDs), river blindness and lymphatic filariasis, in addition to encouraging physical activity.

As part of its commitment to effecting positive social change and its advocacy of a healthier lifestyle, Daman pledged to donate AED2 for every 1,000 steps taken by STEPPI’s UAE users, and with the help of hundreds of thousands of users in the country, the 250 million steps were achieved ahead of schedule. Fulfilling its promise, Daman will be donating half a million dirhams to The Reach Campaign.

All proceeds will benefit the Reaching the Last Mile Fund (RLMF), A 10-year, US$100 million initiative that delivers prevention and treatment across seven countries in Africa and the Middle East. It was launched in 2017 by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, with support from several organisations including The Bill & Melinda Gates Foundation and The ELMA Philanthropies.

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