Max Svardh and Albin Johansson bring Axel Arigato to Dubai

Axel Arigato is excited to open a permanent store in Dubai situated in Level Shoes, the globally recognized retail omnichannel concept and destination dedicated to the world of footwear and accessories located inside The Dubai Mall. With this opening, the brand is looking to strengthen its reach in the Middle Eastern market after witnessing exponential growth and momentum in the region in the past year.

Axel Arigato is a contemporary Swedish label founded in 2014 by Max Svardh and Albin Johansson.

Before launching Axel Arigato, the founders noticed a gap in the market for a footwear brand that merged superior quality with cutting-edge design at an affordable price point. By forgoing all traditional channels and engaging directly with customers, Axel Arigato has rapidly made its mark in the industry as the go-to footwear brand with an affordable price tag.

Situated among luxury designers, the 40 square-metre space continues Axel Arigato’s architectural and contemporary gallery-like aesthetics. A monochromatic colour scheme with vivid blue accents to echo Dubai’s aquatic surroundings simultaneously reflects the brand’s visual identity. Adopting modern materials and industrial textures from existing Axel Arigato stores, layering them to create an interesting visual contrast. Curved walls wrap around the space creating a sense of movement and a structure for display; leading the eye into the store and cleverly utilizing the space for merchandise. Lastly, stone display units made from yellow travertine have been installed to juxtapose the futuristic design direction elsewhere.

The Axel Arigato Dubai store opens its doors in April and the new space boasts a complete offering of both men’s and women’s footwear, accessories and a limited-edition capsule collection exclusive to and inspired by Dubai, to mark the opening. The brand currently operates seven physical stores globally in London, Copenhagen, Stockholm, Gothenburg, Munich and Hamburg.


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