Citron partners with MAPYR for Dubai-born family brand

Citron, the Dubai-based family business that supplies innovative mealtime products to families, has entered into an exciting agreement with master distribution company MAPYR to drive growth, further innovation and continued success.

MAPYR, also a family-owned business of over 10 years, distributes more than 20 premium family-focused brands, predominantly from key European markets, across the Middle East region. This agreement with Citron marks the first time that MAPYR has taken a homegrown brand on board as part of their impressive portfolio.

Citron was founded in 2017 by Sara Chemmaa after she identified a clear need in the market for stylish and leak-proof lunchboxes. Since launch, the brand has grown to include over 90 products including a sustainable range, a bamboo range and a range specifically designed for teenagers.

Citron’s incredible local success and expertise in the UAE region coupled with MAPYR’s category knowledge and impressive distribution footprint across the region, combines to create a powerhouse partnership and a shared dynamism, professionalism and desire to bring the best products to family consumers across the region.

Sara Chemmaa, CEO and Citron Founder said she is  “truly passionate about creating new products that are solving a real issue for kids and mommies and by partnering with MAPYR we are thrilled to know that we have a distributor who shares our passion and ethos.”

Vanessa Kaye, VP Business Development at MAPYR for her part, said:  “We are delighted to partner with Citron going forward and expand the brand that Sara has created. Citron shares the same values and vision of MAPYR, which is to make family life easier, and we will share this ethos across further territories and expand the brand from local to global.”

For more information visit or follow them at @CitronDubai.


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