‘RAIN. The Label’ Delivers on comfort and sustainability on International Women’s Day

Dubai, UAE: Women all over the world stepped up and met this year’s challenges like never before, and on this International Women’s Day, RAIN. The Label, Dubai’s premier source for high-quality, organic, and ethically fabricated yoga fashion essentials, invites us to wash away the heaviness of the past year, and celebrate women as a force of nature.

RAIN. The Label’s new collection of yoga essentials launched this month, featuring soft, breathable organic cottons in an array of sizes that reflects the company’s philosophy that all body shapes are beautiful. Designed for yoga, dance, or simply relaxing, Rain’s collection of tops, bottoms, jumpsuits, and move with the body so women can feel their most beautiful.

The founder of RAIN. The Label, Kaya Peters, says her drive to create a radically inclusive line of activewear comes from her own deeply personal struggle with body image.

“I always felt I wasn’t good enough,” says Kaya. “It took years for me to feel comfortable with myself, and I want to support women from all walks of life on their own journeys of self-discovery. We are all sisters, and we should learn to love ourselves for who we are, not some idealized standard of beauty.”

As a daily exercise that focuses on individual growth, yoga has been crucial in supporting mental and physical health throughout the pandemic. More than an inclusive fashion brand, Rain hopes to help women achieve their personal goals and create a community of support for women.

“We chose to name our brand RAIN. The Label because rain represents a new beginning. RAIN. The Label washes away impurities and helps the seeds that we have been grow into the beautiful forests we can be,” says Kaya. “We want to help women feel good in their own skin.”

RAIN. The Label’s entire collection is crafted and curated mindfully, using only sustainably-sourced materials like organic cotton so women can feel good about the choices they make for themselves, and for the environment. 

On this International Women’s Day, the new collection of yoga essentials from RAIN. The Label aims to be a comfort as women everywhere reflect, renew, and recharge for a better future. RAIN. The Label’s collection can be found exclusively online at shop-rain.com and offers free worldwide shipping for orders over USD150.


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