Young Emirati entrepreneur launches own online platform

Dubai, UAE: An Emirati student at Aldar Academies’ Al Ain Academy has launched her own online platform “Rainbow Chimney,” offering unique boxes containing books and educational toys for children between the ages of 3 and 9.

With the support of her parents, the young entrepreneur, AlDhabi Al Muhairi, developed an idea from a simple box of educational toys for her friends at school, to an online website offering books and customized boxes.

Developing her love for reading at the tender age of 3, AlDhabi spends her time reading books on astronauts and science.

Having a passion for reading, coupled with the support of her family and school, AlDhabi began putting together boxes of tools and books which she believed would make learning fun for children.

The student’s “Space Box,” the first in a series of educational boxes, was a great hit among family and friends, and inspired other themed boxed like the “traditional Emirati box” and “little doctor box.”

Now aged six and a half, the young girl has grown her project to encompass more than just themed boxes. As her project gained traction, customers began to order customized boxes with other books and toys, and the project developed into an online platform offering more than just the ready-made boxes.

Mouza Al Darmaki, AlDhabi’s mother, said: “I want to remind parents of the importance of believing in your children’s abilities. I am proud of AlDhabi’s determination and creativity. Through supporting her and providing her with the outlets to express her creativity, I watched her project grow from a simple box to a fully-fledged platform that features different books and boxes that children can make use of. I am looking forward to sharing AlDhabi’s ideas with the world and to inspire other children to share their talent with the world.”

When asked about her aspirations for the future, AlDhabi stated that her wish was for children around the world to have access to Rainbow Chimney and see how fun learning can be.

For AlDhabi, the inspiration behind creating this project was her teachers’ readiness to incorporate fun teaching styles to deliver important lessons at her school, Al Ain Academy.

To support this young entrepreneur by buying ‘Rainbow Chimney’ educational boxes, or to purchase children’s books in English or Arabic, please visit:


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