Adidas launches race for a cause

Dubai, United Arab Emirates – adidas is harnessing the power of sport to create change by inviting the city of Dubai to unite and Race for the Deserts on November 27th.  Building on the brand’s continuous efforts to inspire communities to help end plastic waste, Race for the Deserts will raise awareness of the threat of plastic pollution in our deserts while encouraging runners across Dubai to continue leading a fit and healthy lifestyle. 

The race will be the brand’s biggest activity to date in the region, with participants either joining adidas for a 2K fun run or 5K race. Both events are set to take place in Al Qudra and will continue adidas’ strong commitment to irradicating plastic pollution.

Vicki Fitzsimons, Senior Brand Director adidas MENA said: “Race for the Deserts is more than just a run. It’s an event that will inspire and empower residents of Dubai to unite around a common goal through sport and help drive our mission to end plastic waste. At a brand level, we are constantly finding ways to utilize our platform to create change through real action, and this is exactly what we’ll be doing through this event. We’re excited to welcome runners from across Dubai to join us for this incredible initiative and I personally look forward to seeing everyone on the day.”

The desert is a vital area not only culturally for the United Arab Emirates, but environmentally too, serving as a landscape to various wildlife. Unfortunately, plastic waste in the desert is threatening the natural environment of our wildlife and adidas aims to reduce the harmful waste and support the nation to become more sustainable by empowering people of all fitness levels to take part in the Race for the Deserts. 

Race for a cause

For every KM ran on November 27th, 10 AED will be contributed to DGrade, adidas’ local sustainable partner, in an effort to keep our deserts clean. 

Runners can sign up through the following steps:

Download the adidas mobile app on iOS or Google Play

Select ‘the radar’ at the bottom of the page

Scroll down to ‘events in my area’

Select ‘sign up’

In addition to Race for the Deserts challenge, and running from October 29 – November 27, adidas is hosting a variety of curated and engaging sporting sessions for all levels and experience, encouraging Dubai residents to kick start their physical journey through one-of-a-kind fitness challenges and classes.

For more information and to follow the conversation, follow @adidasDXB and #adidasDXB #Dubai30x30 #RacefortheDeserts


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