DUBAI EXPAT STORIES. Sari Ammar: Enjoying the best of two worlds in the city

Like most expats, Ammar sometimes crave going to Old Dubai to be connected with the culture and history. Other times, a walk on the marina is what he needs, Ammar said.  

Like most cities around the world, Dubai has the old and new parts of it; and for Sari Ammar, living in the city is like enjoying the best of two worlds.

“Each area of Dubai has its own essence,” Sari, who was recently appointed director of sales and marketing at Millennium Place Mirdif, tells Dubai Vibes Magazine.

“I sometimes crave going to Old Dubai and be in connection with the culture and the history. Other times, a walk on the marina is what I need. I enjoy riding the bike in Al Qudra in the silence of the desert,” says Sari, who moved to Dubai from Lebanon in 2001.

“Dubai has been my base for the past 20 years. I have been working in different international hospitality chains between Dubai and Abu Dhabi. I have been in charge of many regions throughout my career and GCC has been one of them. The job enables me to travel to different places and coordinate with all travel markets around the world,” Sari says.

Being in the hospitality industry and, at the same time, “a passionate traveler,” as he describes himself, Sari has been in many places around the world either for professional or personal visits.

“I get to meet people from all around. I get exposed to different cultures and I become part of a bigger family,” he says.

But at the end of the day, it’s Dubai where he comes home to. “Dubai is a very special place for me. I don’t feel like an expat in Dubai. It is the home where I have the comfort, the safety, the diversity and the respect for whoever is living in this city. I value being part of the development of Dubai,” he explains.

Sari says he is very excited about his new job. “My biggest professional accomplishments to date have been in setting up successful rewarding commercial structures,” he says.

“The hotel, with all its assets, is very promising in terms of location and market offerings in that unique area.  The company’s mission aligns with my own professional values and I believe together with the team we will achieve great results,” Sari added.

Millennium Place Mirdif, the new four-star hotel property development in Mirdif Hills community by Dubai Real Estate Co., will be featuring 248 keys of which 116 are rooms and 132 are residential apartments, along with a variety of dining options including Hunter & Barrel from Australia, Batchig “The Lebanese-Armenian Restaurant,” Habanos Cigar Lounge & Bar, The Urban Bar, G-Level an all-day dining restaurant and the rooftop pool bar, gym, spa and multi-purpose meeting space.

Sari will play a pivotal role in developing key sales & marketing strategies to drive commercial productivity and growth for Millennium Place Mirdif that is due to open in Q4, 2021.


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