Fila opens futuristic flagship store in Dubai Mall

Fashion lovers rejoice! 

Fila invites you to discover their extraordinary new flagship in the vibrant Dubai Mall. The store is located on the ground floor across the ice rink. The trendy new Fila flagship caters a range of stylish clothing and footwear for men, women and kids. 

Reflecting the brand’s philosophy of innovation, the flagship features unique and eye-catching characteristics such as cutting-edge wall projection mapping, hologram and levitating footwear display making it quite possibly the most technologically-advanced clothing store now open.

The 158m² store also includes an apparel customization station where you can personalize your Fila apparel with Middle Eastern-inspired Fila-branded graphics exclusive to the new Dubai Mall flagship. Creating a unique and extraordinary shopping experience like no other!

Inside the expansive establishment there is something for everyone. Choose from your favorite classic Fila footwear and signature-trendy comfortable clothing. Unleash your inner gamer with the Fila Gamescape collection, incorporating elements from video games of the 80’s that turn traditional streetwear into something fun. 

The Fila Dubai Mall flagship store is open daily from 10:00am until 12:00am.

Over the last century, Fila has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  

From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers moving seamlessly into the fashion market. 

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