‘Regional developments make Dubai a destination of choice’ – Millennium

By Joshua Trias

Dubai, UAE: Developments across the region, coupled with the city’s efforts to curb the spread of Covid-19, have made Dubai a destination of choice, a top executive of Millennium Hotels and Resorts said.

“We are the hub. Everything is under control,” Haitham Assem, the hotel chain’s regional associate director of marketing and communications for Middle East and Africa (MEA), told Dubai Vibes Magazine.

He cited the recent re-opening of Saudi Arabia; and improved ties between Qatar and member countries of the Gulf Cooperation Council (GCC) as well as that between Israel and the UAE as factors working in favor of Dubai’s hospitality industry.

“All these contribute… Dubai has created that dream that has made everybody choose it as a destination; first on their wish list is to come to Dubai, ”Assem said.

Assem said Dubai’s hospitality industry is picking up. “It is going back where it belongs,” he said, noting efforts by the city’s government, among them Department of Tourism and Commerce Marketing (DTCM), to address concerns about the pandemic.

“The government has put all the necessary efforts in place,” Assem said.

Millennium Hotels and Resorts has three hotels in Dubai and another three in Abu Dhabi.


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