Dubai, UAE: Following the retail success of Versace’s flagship space in The Dubai Mall, and as part of the brand’s commitment to growing its bricks-and-mortar retail business, Versace will bring its rich Italian heritage to Level Shoes – the globally recognized retail omnichannel concept and destination dedicated to the world of footwear and accessories.
With a highly curated collection, located in the heart of The Dubai Mall, the 97,000 square-foot store is divided into 26 designer boutiques and five multi-brand areas each designed with its own bespoke personality: Women’s Designer, Contemporary, Men’s Designer, Trends and Kids. It offers a retail experience unlike any other, with over 200 international and local brands and many exclusives. The retail offering expands further with online shopping at levelshoes.com and on the Level Shoes App
Designed by esteemed architect Gwenael Nicolas, the Versace boutique inside Level Shoes is enriched with pristine pastel hues, boasting a unique selection of white and grey marble.
The fluted, patterned walls, as well as the custom-made chandelier enhance the display of Versace’s latest arrivals. Juxtaposed against the neutral colour tones, a three-sided video wall offers a highly immersive user experience, displaying the brand’s captivating content, exclusively created for the latest Level Shoes location. Structural details and a refined atmosphere evoke the feeling of timeless sophistication while reflecting on the brand’s DNA of being bold, instantly recognizable and unique.