Dubai: UAE based e-commerce watch and jewellery platform, Minimalist, was founded in Dubai in July 2016 with the belief that style should be kept simple and elegant. Specialising in superior quality watches and accessories, Minimalist was curated for people who find beauty in simplicity.

Minimalist was created with a vision to create simple products inspired by the Arabian culture and heritage, by placing an emphasis on products that embody uncluttered sophistication, lasting quality and pure elegance. It is the first of its kind to have watches with exquisite details with dials that are designed in Arabic numerals.

To ensure a luxurious touch, the products are made of precious materials and stones such as black agate, mother of pearl, diamond, bluestone, and many others.

The brand takes pride in representing the finest of premium watches and jewellery designed in Dubai and catering to both men and women in the GCC who embrace the minimalist lifestyle.

Minimalist has designs and tailored collections for every taste and every style, some of the popular collections include the Anaqa watch and the Drop jewellery collections catered to women and the Traveller, Heritage and Royal watch collections catered to men. The watches range from AED 600 to AED 2,000 and the jewellery collections range from AED 200 to AED 500.

“Our story is about designing products for people who find beauty in simplicity, and away from distractions by focusing on truly important things in life. Our aim is to deliver products that are beautiful, simple and clean. Over the years, we pride ourselves in providing luxurious watches and jewellery with a strong focus on customer service and attention to detail,” says Ahmad Yousuf, founder of Minimalist.

Minimalist combines the best of design, innovation and top-notch customer service, delivering products that are a cut above the rest. Check out the website, www.minimalist.ae to shop the brand.

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